| ชื่อเรื่อง | : | Service provider perceptions of customer switching an exploratory study / |
| นักวิจัย | : | Newby, Leonce. |
| คำค้น | : | LIBRARY OF CONGRESS NEEDED , Applied research. , 900204 Wholesale and Retail Trade. , 150503 Marketing Management (incl. Strategy and Customer Relations). , 150506 Marketing Theory. , 150501 Consumer-Oriented Product or Service Development. , Switching antecedents -- Provider perception , Conference Paper. Full Paper (Refereed) |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2555 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/928038 |
| ที่มา | : | Newby, L 2012, 'Service provider perceptions of customer switching: an exploratory study', in D King, K Dyer & Reviewers Task Panel (RTP) (eds.) International Handbook of Academic Research and Teaching : Proceedings of Intellectbase International Consortium vol 19, 24-26 November, Sydney, Australia, Intellectbase International Consortium, Nashville, USA. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of Intellectbase International Consortium, 2011 proceedings : International Handbook of Academic Research and Teaching, Vol 19. / program committee: Tehmina Khan, David King, Anita Medhekar. Nashville,TN 37208, USA : Intellectbase International Consortium, 2012. p. 20-28 9 pages Refereed 1940-1876 1940-1868 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | There is a small body of research in the switching domain literature reporting on the causes of customers switching service providers. The findings of this research are based on a customer perspective of service switching causes. However, there is very little literature on service provider perceptions of customer switching antecedents. To address this gap in the literature, an exploratory study of provider perceptions of customer switching antecedents was undertaken. The purpose of this study was to twofold: (1) to address a potential bias in research reported in the switching domain literature since both customers and providers interact during dyadic service encounters and it is this interaction that results in customer switching (2) to extend switching domain theory.During interviews with service providers, field notes of providers’ responses to the researcher’s enquiry about the causes of customer switching were made. These field notes were transcribed and the transcriptions were subjected to a content analysis. The main findings of the research were that service providers perceived antecedents of customer switching to be: (1) core service failure, expediency and competition (2) demographic factors of age and gender influenced customer switching behaviour. The main contribution of the research is that fewer causes of switching were perceived by providers to be antecedents of customer switching than those identified in research relying solely on the customer perspective of the causes of switching. |
| บรรณานุกรม | : |
Newby, Leonce. . (2555). Service provider perceptions of customer switching an exploratory study /.
กรุงเทพมหานคร : Central Queensland University, Australia. Newby, Leonce. . 2555. "Service provider perceptions of customer switching an exploratory study /".
กรุงเทพมหานคร : Central Queensland University, Australia. Newby, Leonce. . "Service provider perceptions of customer switching an exploratory study /."
กรุงเทพมหานคร : Central Queensland University, Australia, 2555. Print. Newby, Leonce. . Service provider perceptions of customer switching an exploratory study /. กรุงเทพมหานคร : Central Queensland University, Australia; 2555.
|
