This paper examines factors that determine students’ choices of private universities for tertiary study in Bangladesh. Tertiary study in private schools in Bangladesh is relatively a recent development in business. The study is fascinating in that, this new industry has been growing remarkably over the years and can potentially contribute to economic growth. Factor analysis was used to determine important factors in choosing a private university. The results suggest that endogenous factors such as fee structure, mode of payment, quality education and physical environment are significant in influencingchoice variables while advertisements, logistics, credit transfer facilities and influence of peer group tend to have less influence. The main implication of this study is that despite diversity in the socio-economic set-up across different countries, certainvariables such as fee structure, quality education and physical environment are likely to potentially influence students’ choice of private schools globally.