| ชื่อเรื่อง | : | Cumulative virtues and vices for marketing from environmental management systems |
| นักวิจัย | : | Jackson, A. John. |
| คำค้น | : | LIBRARY OF CONGRESS NEEDED , 720401 Marketing , 350204 Marketing and Market Research , TBA. , 910403 Marketing. , 9104 Management and Productivity. , 91 Economic Framework. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 1505 Marketing. , 15 Commerce, Management, Tourism and Services. , Environmental management systems -- Marketing -- Virtues -- Case studies. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2547 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/15906 , cqu:3004 |
| ที่มา | : | Jackson, A 2004, 'Cumulative virtues and vices for marketing from environmental management systems', in Hanmer-Lloyd, S.; Page, J. (eds.), Virtue in marketing : proceedings of the Academy of Marketing Doctoral Colloquium, 5 & 6 July 2004, University of Gloucestershire Business School |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. , Virtue in marketing : proceedings of the Academy of Marketing Doctoral Colloquium, 5 & 6 July 2004, University of Gloucestershire Business School, Cheltenham. Cheltenham, UK : Business School, 2004. p. 1-10 10 pages Refereed 1861741480 9781861741486 |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | A cross-section of nine case studies were undertaken on both private and public sector organisations to probe how they were managing ISO 14001 and other Environmental Management Systems (EMS) issues. A part of that study was devoted to exploring whether and if so how, they used ISO 14001 and other environmental compliance in their corporate marketing strategies. Within these phases of the research it was noticed that the benefits and short comings of EMS accumulated and one could distinguish noticeable 'virtuous circles' and' vicious cycles' for marketing from EMS tensions, regulations and opportunities. Organisations should look out for and nurture these instrumental and personal virtues, as much EMS expenditure and effort is thankless hard-work, bureaucratic and lacking in immediate or obvious commercial benefits to those directly involved. |
| บรรณานุกรม | : |
Jackson, A. John. . (2547). Cumulative virtues and vices for marketing from environmental management systems.
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. . 2547. "Cumulative virtues and vices for marketing from environmental management systems".
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. . "Cumulative virtues and vices for marketing from environmental management systems."
กรุงเทพมหานคร : Central Queensland University, Australia, 2547. Print. Jackson, A. John. . Cumulative virtues and vices for marketing from environmental management systems. กรุงเทพมหานคร : Central Queensland University, Australia; 2547.
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