| ชื่อเรื่อง | : | Industry attractiveness : an empirical investigation into the New Zealand wine industry |
| นักวิจัย | : | Bretherton, Phil. |
| คำค้น | : | TBA , 670108 Beverages (e.g. alcohol, wines, soft drinks, excl. , 350204 Marketing and Market Research , Competition , Strategic planning. , Industrial management. , Wine industry. , Five forces analysis -- Competetive strategy -- Qualitative research |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2548 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/4811 , cqu:2184 |
| ที่มา | : | Bretherton, P 2005, 'Industry attractiveness: an empirical investigation into the New Zealand wine industry', New Zealand Journal of Applied Business Research, vol. 4, no. 1, pp. 37-47. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | New Zealand journal of applied business research. Christchurch : Christchurch College of Education, 2005. Vol. 4, no. 1 (2005), p. 37-47 11 pages Refereed , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Porter's five forces model of industry attractiveness is widely taught in business schools but there is considerable debate as to its usefulness for practitioners. This qualitative research looks at the theoretical model and then analyses an actual industry using in-depth interviews with senior winery managers to see if the model delivers useful insights for the managers involved in the industry. |
| บรรณานุกรม | : |
Bretherton, Phil. . (2548). Industry attractiveness : an empirical investigation into the New Zealand wine industry.
กรุงเทพมหานคร : Central Queensland University, Australia. Bretherton, Phil. . 2548. "Industry attractiveness : an empirical investigation into the New Zealand wine industry".
กรุงเทพมหานคร : Central Queensland University, Australia. Bretherton, Phil. . "Industry attractiveness : an empirical investigation into the New Zealand wine industry."
กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print. Bretherton, Phil. . Industry attractiveness : an empirical investigation into the New Zealand wine industry. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.
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