| ชื่อเรื่อง | : | In charity we trust .... or do we? : exploring the nature and role of trust in the donative decision process |
| นักวิจัย | : | O'Loughlin, Jennifer. , Bretherton, Phil. |
| คำค้น | : | Not a CQU Research Flagship , 750406 Business ethics , 759999 Other social development and community services , 350204 Marketing and Market Research , 350299 Business and Management not elsewhere classified , Charities. , Gifts. , Trust. , Trust -- Giving |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2550 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/12971 , , cqu:2855 |
| ที่มา | : | O'Loughlin, J & Beretherton, P 2007, 'In charity we trust.... or do we? exploring the nature and role of trust in the donative decision process', Marketing Theory into Practice: Academy of Marketing Conference 2007, Kingston Business School, Surrey UK, Academy of Marketing. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Marketing Theory into Practice: Academy of Marketing Conference 3-6 July 2007. Engham, Surrey UK. : Academy of Marketing, 2007. p.1-13 13 pages Refereed 9781872058146 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Does the level of trust held by donors in the charitable organisations they support have an impact on their giving behaviour? While existing literature would indicate a relationship between trust and giving behaviour, it also suggests a disturbing possibility that the prevailing strength of trust in charities is being eroded in the current climate of commercialisation. This paper explores the nature of donor trust in charitable organisations and its relationship to their giving behaviour. |
| บรรณานุกรม | : |
O'Loughlin, Jennifer. , Bretherton, Phil. . (2550). In charity we trust .... or do we? : exploring the nature and role of trust in the donative decision process.
กรุงเทพมหานคร : Central Queensland University, Australia. O'Loughlin, Jennifer. , Bretherton, Phil. . 2550. "In charity we trust .... or do we? : exploring the nature and role of trust in the donative decision process".
กรุงเทพมหานคร : Central Queensland University, Australia. O'Loughlin, Jennifer. , Bretherton, Phil. . "In charity we trust .... or do we? : exploring the nature and role of trust in the donative decision process."
กรุงเทพมหานคร : Central Queensland University, Australia, 2550. Print. O'Loughlin, Jennifer. , Bretherton, Phil. . In charity we trust .... or do we? : exploring the nature and role of trust in the donative decision process. กรุงเทพมหานคร : Central Queensland University, Australia; 2550.
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