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Dependable customer indicator

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Dependable customer indicator
นักวิจัย : Ward, Antony,
คำค้น : 720401 Marketing. , 350204 Marketing and Market Research. , TBA. , 910403 Marketing. , 9104 Management and Productivity. , 91 Economic Framework. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 1505 Marketing. , 15 Commerce, Management, Tourism and Services. , Customer loyalty. , Marketing. , Consumer satisfaction. , Dependable customer indicator -- Customer churn rate -- Retention intentions
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2548
อ้างอิง : http://hdl.cqu.edu.au/10018/24354 , cqu:3808
ที่มา : Ward, A 2005, 'Dependable customer indicator', paper presented at Australian & New Zealand Marketing Academy (ANZMAC) Conference 2005 : Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia.
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Australian & New Zealand Marketing Academy (ANZMAC) Conference 2005 : Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia. Perth. : ANZMAC, 2005. p. 359-365 7 pages Refereed 064645546X , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

One of the difficulties encountered by marketing practioners is to be able to determine how secure or dependable their customer base is. Single measures, such as customer service quality or satisfaction, are not in themselves strong predictors of retention intentions. A means of combining several measures of customer perspectives could provide a more comprehensive indicator of customer retention. This paper describes a study to provide an indicator of customer retention, or churn rate depending on the perspective. A sample of 187 customers was asked to provide their views and opinions about the bank they principally used for personal banking. In addition, the respondents were asked to rate how important to them the dimensions of a relationship with their bank were. A Dependable Customer Indicator is developed that has a much stronger relationship with retention intentions than individual measures. Further, the distribution of the DCI provides richer data of retention intentions than any single measure.

บรรณานุกรม :
Ward, Antony, . (2548). Dependable customer indicator.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Ward, Antony, . 2548. "Dependable customer indicator".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Ward, Antony, . "Dependable customer indicator."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print.
Ward, Antony, . Dependable customer indicator. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.