| ชื่อเรื่อง | : | Marketing spiritual tourism : qualitative interviews with private tourism operators in Pakistan |
| นักวิจัย | : | Haq, Farooq. , Jackson, A. John. , Wong, Ho Yin. |
| คำค้น | : | Applied research. , 900399 Tourism not elsewhere classified. , 909999 Commercial Services and Tourism not elsewhere classified. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 150604 Tourism Marketing. , 150606 Tourist Behaviour and Visitor Experience. , Muslim pilgrims and pilgrimages. , Tourism , Marketing -- Spiritual tourism -- Tourism operators -- Qualitative research -- Pakistan |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2551 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/27620 , cqu:4225 |
| ที่มา | : | Haq, F, Jackson, J & Wong, HY 2008, 'Marketing spiritual tourism: qualitative interviews with private tourism operators in Pakistan', paper presented at the Australian & New Zealand Marketing Academy Conference: Shifting focus from the Mainstream to Offbeat, University of Western Sydney, Sydney, Australia |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | ANZMAC Conference 2008: Shifting the focus from mainstream to offbeat, Australia and New Zealand Marketing Academy, Sydney, 1-3 December, 2008. Sydney, Australia. : University of Western Sydney, 2008. p.1-8 8 pages Refereed 1863081445 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper presents a study on marketing of spiritual tourism based upon in-depth interviewing of a sample of the tourism operators in Pakistan. A qualitative approach was adopted; in-depth interviews were conducted with those tourism operators who offered some spiritual experiences in their travel packages. The operators were asked for details about the behaviours, attitudes and experiences of the spiritual tourists in Pakistan. This paper discusses the findings of the interviews regarding the spiritual tourists’ group or individual preferences and the influence of reference groups or opinion leaders on their tourism decisions. The main conclusion of this original study was that Pakistani spiritual tourists prefer to travel with families or friends and are strongly inspired by historical and religious leaders. This can help craft appropriate product and promotion strategies. |
| บรรณานุกรม | : |
Haq, Farooq. , Jackson, A. John. , Wong, Ho Yin. . (2551). Marketing spiritual tourism : qualitative interviews with private tourism operators in Pakistan.
กรุงเทพมหานคร : Central Queensland University, Australia. Haq, Farooq. , Jackson, A. John. , Wong, Ho Yin. . 2551. "Marketing spiritual tourism : qualitative interviews with private tourism operators in Pakistan".
กรุงเทพมหานคร : Central Queensland University, Australia. Haq, Farooq. , Jackson, A. John. , Wong, Ho Yin. . "Marketing spiritual tourism : qualitative interviews with private tourism operators in Pakistan."
กรุงเทพมหานคร : Central Queensland University, Australia, 2551. Print. Haq, Farooq. , Jackson, A. John. , Wong, Ho Yin. . Marketing spiritual tourism : qualitative interviews with private tourism operators in Pakistan. กรุงเทพมหานคร : Central Queensland University, Australia; 2551.
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