Purpose: The purpose of the paper is to assess success factors associated with e-procurement auctions. The impacts of e-procurement auction success factors on the four indicators of the balanced scorecard are investigated. Design/methodology/approach: A survey approach is used to measure the constructs in the proposed model. Respondents were selected from three sectors: private, public, and government organizations using judgment sampling. Data are collected from at least two respondents from purchasing personnel in the e-procurement user firms. At least one of the respondents is in a managerial position. The sample size is 186, representing 20.4 percent from private enterprises, 33.3 percent from public enterprises, and 46.3 percent from government agencies. Findings: The survey results show that organizational learning of e-procurement is influenced by service capability, good governance intention, management support policy, and organizational readiness factors. Service capability and organization learning of e-procurement influence e-procurement process improvement. Employee satisfaction can be determined by management support policy and e-procurement process improvement. Employee satisfaction has the strongest positive impact on financial cost improvement. Management support policy has a negative impact on financial performance improvement. Trust in e-procurement online intermediaries has no impact on the four measures of the balanced scorecard. Originality/value: The study contributes to the literature by using the four balanced scorecard indicators to measure the success of e-procurement to assist organizations to assess performance in terms of organizational learning, internal process improvement, employee satisfaction, and the financial benefit of e-procurement. © Emerald Group Publishing Limited.