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The effectiveness of video and pamphlets in influencing youth on environmental education

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง : The effectiveness of video and pamphlets in influencing youth on environmental education
นักวิจัย : Ahmad, Jamilah , Sritharan, Gowri , Nasir, Nur Nasliza Arina Mohamad
คำค้น : P87-96 Communication. Mass media
หน่วยงาน : Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2558
อ้างอิง : http://eprints.usm.my/49311/1/V31_1_15.pdf , Ahmad, Jamilah and Sritharan, Gowri and Nasir, Nur Nasliza Arina Mohamad (2015) The effectiveness of video and pamphlets in influencing youth on environmental education. Jurnal Komunikasi ; Malaysian Journal of Communication, 31 (1). pp. 281-296. ISSN 0128-1496
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : http://eprints.usm.my/49311/ , http://journalarticle.ukm.my/9113/
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets.

บรรณานุกรม :
Ahmad, Jamilah , Sritharan, Gowri , Nasir, Nur Nasliza Arina Mohamad . (2558). The effectiveness of video and pamphlets in influencing youth on environmental education.
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Ahmad, Jamilah , Sritharan, Gowri , Nasir, Nur Nasliza Arina Mohamad . 2558. "The effectiveness of video and pamphlets in influencing youth on environmental education".
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Ahmad, Jamilah , Sritharan, Gowri , Nasir, Nur Nasliza Arina Mohamad . "The effectiveness of video and pamphlets in influencing youth on environmental education."
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2558. Print.
Ahmad, Jamilah , Sritharan, Gowri , Nasir, Nur Nasliza Arina Mohamad . The effectiveness of video and pamphlets in influencing youth on environmental education. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2558.